Idealista, Fotocasa, your own site, Habitaclia, the odd Meta campaign — every portal sends the lead through its own channel, in its own format, with its own delay. While someone is copying data from an email into HubSpot or Salesforce, the customer is already speaking to a competitor. And when it finally hits the CRM, it still needs enrichment, assignment and a first touch.
We design automations that fire the moment a lead lands: they normalise the data, deduplicate, enrich with land-registry and internal portals, assign the agent by zone or product and stage the first message. The same logic checks documentation, reconciles rents and watches incidents with no one having to look.