AmuraAMURA Software
Service · AI agents · Real estate & property

AI agents for real estate that don’t let a lead go cold.

Lead qualification from portals, viewings and availability agent, multilingual owner support and tenant-incident triage — all wired into your CRM and the portals you already use.

What we solve

A real-estate lead that takes two hours to get a reply is already lost.

Idealista, Fotocasa, your own site, WhatsApp, missed calls. Leads arriving out of hours, in five languages, mixing real intent with casual browsers. Your agents spend more time copying data between the portal and the CRM than closing viewings. Meanwhile the international owner is asking about the contract and the tenant in flat 3C is reporting a leak — and nobody hears about it until Monday.

We design agents that qualify the lead the moment it lands, propose viewings against the agent’s real calendar, reply to owners in their language with the property’s official information and prioritise tenant incidents by urgency. When a case calls for human judgement — negotiation, offer, conflict — they escalate to the agent or property manager with the history already organised.

What we build for this sector

Use cases that ship to production.

See full catalogue →
Sales

Lead qualification from portals

Picks up leads from Idealista, Fotocasa, web and forms, replies in under 60 seconds with the real listing, drops the unqualified and logs the rest in the CRM with scoring and reason.

First response < 60 s · 24/7
Commercial

Viewings and availability agent

Cross-references lead intent with the agent's real calendar and property availability, proposes three concrete slots, confirms and sends a reminder. Only re-books when a person is needed.

+34% confirmed viewings
Owners

Multilingual owner support

EN, ES, DE, FR and IT by default. Answers questions about contracts, settlements, maintenance and reports — citing the document source and escalating to the manager whenever there's a financial decision.

5 languages · reply < 2 min
Operations

Tenant incident triage

Reads the incident, decides whether it's urgent (leak, electrical, safety), opens a work order in the maintenance system, assigns the trade if pre-approved and notifies the property manager with a summary.

< 3 min to assignment for urgent
Documentation

KYC and contract document assistant

Collects KYC documentation, validates format and validity, pre-fills contracts and addenda against the approved template and leaves the legal team only the final review — not the transcription.

−58% time on document prep
A real scenario

An agency managing 450 properties.

Coastal mixed sales-and-rental agency with international portfolio, 14-strong commercial team and CRM connected to Idealista and Fotocasa. Numbers measured six weeks after the agent went into production.
Before

Average first reply time to a portal lead: 2 h 40 min during office hours, no reply until next day outside of hours. Each agent spends roughly 90 minutes a day copying data from portals into the CRM and coordinating viewings on WhatsApp. Weekend incidents pile up until Monday.

With agent in production

The agent replies to 100% of portal leads in under 60 seconds, in the lead's language, with the listing detail. It qualifies and logs into the CRM with scoring, proposes real viewing slots and only 22% need agent intervention before confirmation. Urgent weekend incidents are routed to the on-call trade in under 3 minutes.

−81% average first response time on leads
We connect to your stack

Integrations that matter in this sector

CRM

HubSpot

Mid-market CRM with broad APIs — a natural fit for sales agents and lead enrichment.

CRM

Zoho CRM

CRM with strong adoption among Spanish SMBs — automations and agents at a contained cost.

COMMS

Microsoft 365 / Outlook

Email, calendar and SharePoint as channel and context — triage, drafting and RAG over your inbox and files.

Frequently asked

What clients ask us

  • 01

    Does it integrate with our CRM and the portals (Idealista, Fotocasa)?

    Yes. We work on top of HubSpot, Salesforce, Pipedrive, Inmovilla, Witei, Sooprema and the most common real-estate CRMs via API. Idealista and Fotocasa come in via feed or their pro area depending on your account. You don't have to change CRM or portal to start.

  • 02

    How does the agent handle owner and tenant data?

    Data sits on EU infrastructure, with isolation per client, GDPR applied from the start and no model provider training on your data. We define the retention policy with you and treat sensitive data (ID, IBAN, KYC payslips) with extra encryption and restricted access.

  • 03

    Can it make pricing decisions or close deals on its own?

    No. The agent qualifies, informs, schedules and prepares documentation, but any negotiation, counter-offer or offer acceptance always stays with the agent or the manager. We configure strict limits on what it can commit to — and every action is logged.

  • 04

    What about urban planning, tourist licences and rent-controlled areas?

    The agent knows the commercial policy you set: if a property is in a rent-controlled area, without a current tourist licence or under a price cap, it reflects that in its replies and does not schedule viewings that breach the rules. These rules are loaded at the start and updated with your legal team.

Trust

Safe, traceable AI,
enterprise-ready.

We design for privacy from the start, human control, traceability, usage limits, permissioning and documentation. For sensitive processes, we help assess risk and applicable obligations under GDPR and the EU AI Act.

  • 01We never train models on your data without explicit authorization.
  • 02Human review built-in for processes where risk demands it.
  • 03Traceability: prompts, sources, permissions, errors and metrics — documented.
  • 04Privacy, security and control integrated from day one.
  • 05Solutions engineered to be maintained, audited and improved over time.
GDPREU AI ActAEPDISO 27001 readyEU data residency
Personal diagnosis

We work with
few clients.

Every engagement is led personally by one of the partners. If there's a fit, you get a personal first read of your case within one business day — not a canned demo.

How we work
  1. 01Tell us which process eats your time
  2. 02Personal reply within one business day
  3. 0320-minute call — no demo, no pitch
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