AmuraAMURA Software
Integration · Zoho CRM

AI on top of Zoho CRM without switching CRMs.

Sales agents, lead triage and ERP sync — on your Zoho instance, respecting modules, profiles and data centre. No migration to HubSpot or Salesforce just to get serious AI.

What we solve

You picked Zoho because it fits your size.

Zoho is in a lot of Spanish SMBs for a very specific reason: it covers what a sales team needs without the per-seat ticket of the US-based suites. The friction starts when someone promises you AI and the only path they know goes through migrating to a different CRM — losing history, automations and team hours along the way.

We build the agents and automations on top of your existing Zoho: we read Leads, Contacts, Deals and the custom modules you’ve set up, write with audit trails, honour the role hierarchy and hit the data-centre endpoint you actually use (EU or US). The cost stays contained and the team keeps working in the tool they already know.

Use cases with this tool

What we build on top of your instance.

Sales

Commercial agent over Leads, Contacts and Deals

Reads the account, the contact, the deal and the activity history in Zoho CRM, drafts the follow-up email and leaves it as a draft on the right module — without touching fields that aren’t its job.

Draft on the deal in < 8 min
Triage

Lead triage from web forms into the pipeline

Picks up each lead that comes in through a form, scores it against your rules, assigns it by territory or product and drops it into the right Sales Pipeline stage — with a note explaining why.

100% leads routed in < 1 min
Service

Zoho Desk assistant with knowledge-base replies

Reads the ticket, searches your Zoho Desk articles and leaves a suggested reply for the agent — citing the source article. If the material isn’t clear, it escalates instead of inventing policy.

−45% average response time
Sync

Bidirectional Zoho ↔ ERP sync (Holded, Odoo)

Keeps accounts, contacts and opportunities in sync with Holded or Odoo. When an email comes in with new customer details, the AI extracts them and pushes to the right side without duplicating.

0 duplicates · sync every 5 min
Reporting

Automated reporting from Zoho Analytics

Generates the weekly commercial summary cross-referencing Zoho CRM and Zoho Analytics: pipeline by stage, conversion, lost-reason breakdown and stalled-deal alerts — delivered to your channel.

Weekly report at zero team minutes
How we wire it up

How we wire Zoho up without odd back doors.

OAuth against Zoho Accounts, the right data-centre endpoint for your tenant (EU or US), role hierarchy honoured and an audit log any admin can read line by line.
  • 01

    OAuth via Zoho Accounts

    Connection over OAuth 2.0 against accounts.zoho.eu or .com depending on your tenant. The token refreshes itself, scopes are requested at the minimum needed (only the modules each use case actually touches) and an admin can revoke access from Zoho at any time.

  • 02

    Data centre awareness (EU vs US)

    We detect your data centre before touching anything and point at the right endpoint — zohoapis.eu, zohoapis.com, zohoapis.in and so on. If you handle customer data under GDPR, all reads and writes stay inside the European data centre.

  • 03

    Rate limits per edition

    Each Zoho edition (Standard, Professional, Enterprise, CRM Plus, One) has its own daily API quota. We design the connector with caching, batching and exponential back-off so peak hours don’t exhaust the quota and your internal users keep their headroom.

  • 04

    Webhooks for event triggers

    For real-time flows (new lead, deal stage change, Desk ticket created) we use Zoho’s native webhooks instead of polling or overnight jobs that arrive late. The agent reacts in seconds.

  • 05

    Bulk API for batch processes

    Data migrations, mass enrichment or historical reports go through the Bulk Read/Write API instead of hammering the standard one. Daily operations stay smooth while heavy loads run in the background.

  • 06

    Role hierarchy respected

    The agent never sees more than the user running the query. We replicate Zoho’s roles, profiles and data-sharing rules — a junior rep doesn’t suddenly see deals from another region just because they ask the AI.

Frequently asked

What clients ask us

  • 01

    Does it work with Bigin / CRM Plus / One?

    Yes, with caveats. Bigin has a simpler data model (Pipelines instead of Deals) and the API exposes fewer modules — we adapt the connector and tell you upfront if a use case needs a step up to CRM. With CRM Plus and One we work across the bundle (Desk, Campaigns, SalesIQ, Analytics) in a single AI layer. For each edition we confirm API limits and available modules before scoping.

  • 02

    Do we need something from Zoho Marketplace or do you build it custom?

    We build it custom against the official Zoho API. Marketplace extensions cover generic cases but tend to fall short when there are custom modules, sector-specific logic or an ERP integration that isn’t in the catalogue. You stay in control: the code and the logic are yours, not hanging off a vendor that can change pricing or discontinue the app.

  • 03

    How do you manage AI token cost vs Zoho cost?

    Before starting we set a target cost per use case (cents per lead processed, cents per suggested reply, etc.) and pick the cheapest model that meets it — open-source local where it fits, small models for classification, large models only where they actually pay back. The point is to keep Zoho’s economics: if the AI costs more than the CRM, something is wrong.

  • 04

    What about customer data if our account sits on a non-EU data centre?

    We raise it openly at the start. If your Zoho is on zohoapis.com (US) and you process personal data of EU residents under GDPR, we look together at whether it’s worth migrating to zoho.eu before the project, or whether standard contractual clauses plus your technical measures cover the case. We work with your legal counsel when needed — we don’t sign a project that leaves you exposed.

Trust

Safe, traceable AI,
enterprise-ready.

We design for privacy from the start, human control, traceability, usage limits, permissioning and documentation. For sensitive processes, we help assess risk and applicable obligations under GDPR and the EU AI Act.

  • 01We never train models on your data without explicit authorization.
  • 02Human review built-in for processes where risk demands it.
  • 03Traceability: prompts, sources, permissions, errors and metrics — documented.
  • 04Privacy, security and control integrated from day one.
  • 05Solutions engineered to be maintained, audited and improved over time.
GDPREU AI ActAEPDISO 27001 readyEU data residency
Personal diagnosis

We work with
few clients.

Every engagement is led personally by one of the partners. If there's a fit, you get a personal first read of your case within one business day — not a canned demo.

How we work
  1. 01Tell us which process eats your time
  2. 02Personal reply within one business day
  3. 0320-minute call — no demo, no pitch
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