AmuraAMURA Software
Service · AI automation · Hotels & hospitality

AI automation for hotels that runs behind reception.

Multichannel review aggregation, PMS/RMS/channel reconciliation, revenue reports, no-show and overbooking alerts and overnight KPI ETL — unattended workflows on top of your existing stack.

What we solve

Mews says one number, the RMS says another, the channel manager a third.

Bookings come in from Booking, Expedia, your own site and agencies. Rates live in the RMS. Inventory in the PMS. Reviews scattered across Booking, Tripadvisor and Google. Every Monday someone spends half a shift squaring the numbers before the revenue director can decide anything — and when there’s an overbooking, they find out from a guest standing at the front desk.

We design automations that run overnight or as soon as a data point changes: they read Mews, Cloudbeds or Opera, cross-check with the RMS and channels, catch the mismatch, aggregate the reviews into a single report and send the no-show or overbooking alert to the internal channel the moment it appears. No need to migrate any of the stack that already works.

What we build for this sector

Use cases that ship to production.

See full catalogue →
Reputation

Multichannel review aggregation and analysis

Reads new reviews on Booking, Tripadvisor, Google and other channels, classifies them by topic (cleanliness, F&B, reception, noise, wifi) and sentiment, and produces the weekly report for management with recurring themes and affected rooms.

100% reviews analysed within 24h
Revenue

PMS, RMS and channel reconciliation

Cross-references bookings, rates and inventory between Mews or Cloudbeds, the RMS and the channel manager, detects parity or allotment discrepancies and opens the ticket with context before it becomes an overbooking.

Mismatches detected in < 15 min
Reporting

Automated revenue management reporting

Generates the daily, weekly and monthly occupancy, ADR, RevPAR and pickup reports from the PMS and RMS, drafts the executive summary in plain language and drops the report into Microsoft 365 ready for the committee.

1 day/week back per revenue manager
Operations

No-show and overbooking alerts

Watches pickup, guarantees and expected occupancy by room type, anticipates no-shows using guest history and pushes the overbooking alert to the team via WhatsApp Business or Microsoft Teams as soon as risk appears.

−72% surprise overbookings
Data

Overnight operational KPI ETL

Each night extracts data from PMS, RMS, channel manager, F&B and housekeeping, unifies it into your data warehouse or BI layer and leaves the operational KPIs ready for the first coffee of the morning.

Unified stack without touching the PMS
A real scenario

A chain of 8 hotels, 950 rooms.

Urban hotel chain on Mews with a standard RMS and channel manager. Central revenue team of three. Numbers measured six weeks after the automations went into production.
Before

Mondays and Thursdays spent squaring numbers between PMS, RMS and channels before the revenue committee. Reviews read by hand by property managers when they have time, with no aggregation across hotels. Overbookings discovered at reception with the guest already there. ETL into a master Excel maintained by a single person.

With automation in production

PMS/RMS/channel reconciliation at 06:00 every morning, with mismatches notified to the revenue manager via Microsoft Teams. Weekly review report aggregated across the 8 hotels, with recurring themes tagged. Overbooking alerts 12-36h ahead of check-in. KPIs unified in BI without touching Mews.

+11% RevPAR attributed to faster decisions
We connect to your stack

Integrations that matter in this sector

CRM

HubSpot

Mid-market CRM with broad APIs — a natural fit for sales agents and lead enrichment.

COMMS

Microsoft 365 / Outlook

Email, calendar and SharePoint as channel and context — triage, drafting and RAG over your inbox and files.

Frequently asked

What clients ask us

  • 01

    Are you going to break Mews, Cloudbeds or Opera?

    No. We work on top of the public APIs of Mews, Cloudbeds, Opera, SiteMinder and the main RMS systems. The automation reads and, when it needs to write, does so through supported channels — we don’t patch the PMS or install anything inside it. If something changes in the PMS due to an update, we absorb it in the middle layer.

  • 02

    What about GDPR and guest data?

    Deployment lives in your infrastructure or a European tenant. Guest personal data is anonymised in operational logs and only used for the workflow in question — no models trained on it. You have traceability of which automation accessed which data and can export the full trail for any audit.

  • 03

    How long until the first workflow is in production?

    The first useful workflow — usually PMS/channel reconciliation or review aggregation — is in production in 4-6 weeks, on your real data and with before/after metrics measured. Then we scale the rest of the catalogue based on return.

  • 04

    What needs human attention and what runs unattended?

    Mismatches within tolerance, neutral or positive reviews and the overnight ETL all run unattended. Overbookings, reviews with explicit complaints or sensitive topics, and mismatches above threshold trigger an alert to the internal channel you define, with context prepared so the revenue manager or director decides in seconds.

Trust

Safe, traceable AI,
enterprise-ready.

We design for privacy from the start, human control, traceability, usage limits, permissioning and documentation. For sensitive processes, we help assess risk and applicable obligations under GDPR and the EU AI Act.

  • 01We never train models on your data without explicit authorization.
  • 02Human review built-in for processes where risk demands it.
  • 03Traceability: prompts, sources, permissions, errors and metrics — documented.
  • 04Privacy, security and control integrated from day one.
  • 05Solutions engineered to be maintained, audited and improved over time.
GDPREU AI ActAEPDISO 27001 readyEU data residency
Personal diagnosis

We work with
few clients.

Every engagement is led personally by one of the partners. If there's a fit, you get a personal first read of your case within one business day — not a canned demo.

How we work
  1. 01Tell us which process eats your time
  2. 02Personal reply within one business day
  3. 0320-minute call — no demo, no pitch
Start the conversation →