We connect Mews or Cloudbeds with HubSpot, Microsoft 365 and WhatsApp Business — unified guest profile, pre-stay upsell with real data and tasks reaching housekeeping without breaking the PMS model.
Mews and Cloudbeds govern your booking, your folio and your relationship with the guest. The CRM holds the commercial data. WhatsApp is the channel everyone writes on. And between the three you lose the context of the loyal guest, the pre-stay upsell and the housekeeping task the guest asked for at 23:40.
We build the bridge between PMS, CRM and guest channels without touching PMS integrity: we only write through official APIs, we respect the booking model, we handle cancellations and no-shows with the same rigour as your receptionist, and we apply guest-profile GDPR at every step. When Mews or Cloudbeds change an endpoint, we know before you do.
Syncs bookings, preferences, stay history and consents between Mews or Cloudbeds and HubSpot — a single profile with everything needed to personalise without disturbing the PMS model.
The agent reads the booking from the PMS — room, dates, rate, guest type — and offers relevant upsell. When the guest accepts, the charge is written to the folio through the official API, not via a hack.
Brings RMS and PMS data into a single revenue, occupancy and forecast panel — for management and revenue manager, without waiting for each system’s weekly export.
When the guest asks for extra towels on WhatsApp, the agent creates the task in the housekeeping system with room, priority and time — without touching folio or booking.
We integrate WhatsApp Business as an official channel: messages linked to the PMS booking, conversations stored in the CRM and Meta’s templates managed properly so the 24-hour window isn’t lost.
The guest profile lives in Mews; the CRM only holds web leads. Pre-stay upsell goes out as a generic mailing — no idea of room type or whether the booking is leisure or corporate. WhatsApp requests are copied by reception into a spreadsheet and then into the housekeeping system. Cancellations and no-shows leave the CRM out of sync for days.
The bridge syncs Mews and HubSpot every five minutes: each guest has a single profile with history, consents and preferences. Pre-stay upsell goes out by channel and booking type, with the charge written to the folio through the official API. WhatsApp Business is linked to the PMS booking and housekeeping tasks are created directly in their system. Cancellations and no-shows propagate instantly to CRM and reporting.
Mid-market CRM with broad APIs — a natural fit for sales agents and lead enrichment.
Email, calendar and SharePoint as channel and context — triage, drafting and RAG over your inbox and files.
Only what you explicitly approve and always via Mews or Cloudbeds official APIs — never scraping or workarounds that break the model. By default the agent reads and proposes; sensitive writes (folio charges, booking changes) require human confirmation or a rule approved before going live.
The PMS stays the source of truth. When a cancellation or no-show occurs, the bridge propagates the event to the CRM, WhatsApp and reporting — and the agent stops sending pre-stay or upsell communications associated with that booking. No orphan messages to a guest who is no longer staying.
Yes. We work on EU infrastructure, map the legal basis for each processing purpose (booking, marketing, loyalty), respect the consents the guest gave in the PMS and give the hotel a panel to respond to subject access requests in hours, not days. The unified profile is for you, no one else.
No. We work with Mews, Cloudbeds and the leading PMS in the market, with HubSpot and the most common CRMs, and with WhatsApp Business as an official channel. If your PMS has no public API we look at webhook or intermediate-connector integration — but the rule is no forced migrations to get started.
We design for privacy from the start, human control, traceability, usage limits, permissioning and documentation. For sensitive processes, we help assess risk and applicable obligations under GDPR and the EU AI Act.
Every engagement is led personally by one of the partners. If there's a fit, you get a personal first read of your case within one business day — not a canned demo.
